PAST PROJECTS
Eyes Up Appalachia
Autumn 2021 - Spring 2022
Last year, we worked with Eyes Up Appalachia, a human trafficking prevention non-profit based out of Columbus that aims to serve the Appalachian region of Ohio. Using design thinking, we addressed a few main issues related to the organization's goals to spread awareness about human trafficking. We worked on how to increase awareness of trafficking in underserved regions, how to scale the non-profit's operations outside of Ohio, and how to commit to a long-term growth strategy in human trafficking prevention.
3 TREE
Spring 2021
Previously, we partnered with 3 Tree, a startup aiming to "propagate sustainable living by inspiring individuals to create a ripple effect through community action." We helped them answer two core questions:
How can 3 Tree bring in revenue to continue spreading their mission and invest in sustainable development?
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How can 3 Tree inspire user to feel a sense of accountability when building their habits and a "pay it forward" mindset?
Business Strategy
Emotional Buy-in
UNDERSTANDING THE ALGORITHM
Autumn 2020
This project was intended to shed light on social media algorithms that can oftentimes polarize thoughts and beliefs due to the limited perspectives represented in users feeds. Moreover, this project sought to help people analyze and reduce their time spent on social media apps. Here is how we used the Design Thinking process to come up with a solution to this problem:
